Zeotap, the leading Customer Data Platform, has launched a new integration with Google Customer Match, enabling marketers to leverage their first-party data to engage audiences at scale across Google Search, Shopping, Gmail, YouTube and Display.2 In doing so, the new integration provides an important solution to addressability when third-party cookies deprecate at the end of … Read more
The global Customer Intelligence Platform Zeotap, announced today that ID+, its universal marketing identity solution launched in July 2020, is now available as a module of Prebid, the most widely used header bidding platform for publishers. Launched in 2015, the Prebid project is led by a neutral industry organization that makes header bidding easier for … Read more
Global customer intelligence platform zeotap announces the launch of ID+, its universal identity initiative that aims to empower the marketing ecosystem to overcome challenges posed by the demise of third-party cookies and other platform identifiers, as well as a fast-changing regulatory landscape. The ID+ project is an open invitation to the entire industry to collaborate on a collective … Read more