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Meta and Jio Platforms collaborate to launch JioMart on WhatsApp

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Reliance Jio Acquires 87 percent Stake in Haptik for 700 Crore

Meta and Jio Platforms today announced the launch of the first–ever end–to–end shopping experience on WhatsApp, where consumers can shop from JioMart right within their WhatsApp chat. A global first, JioMart on WhatsApp will enable users in India, including those who have never shopped online before, to seamlessly browse through JioMart’s entire grocery catalog, add … Read more

Facebook Audience Network and AppsFlyer Launch First-to-Market Campaign-Level In-App Advertising Measurement

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AppsFlyer, the global attribution leader, today announced the first-to-market partnership with Facebook Audience Network bringing campaign-level IAA ROAS (return on advertising spend) measurement solution to gaming app developers. By tying the revenue generated by a cohort of users from Facebook Audience Network to the user acquisition source, app developers are able to more precisely optimize their user … Read more