Thriwe, a Leading consumer benefits marketplace brand, becomes the title sponsor of the CEO Masters 2022

• A luminary golf and networking experience was held in the Dubai Sports City Els Club on Thursday, 6th January 2022
• Leading Golfers from across the world participated in the prestigious invite-only event

Thriwe, the leading Global consumer benefits marketplace that assists brands acquire, engage, and retain their valuable customer & plan their consumer strategy, successfully hosted as a title sponsor CEO Masters 2022 – the luminary golf and networking experience held on Thursday, 6th January 2022 at the Els Club. The event brought together 120 top golfing executives and government representatives from across the world including the likes of Mr. Pankaj Kundra, Senior Vice President – Network International, Marwan Hadi, Executive Vice President & Head – Retail Banking, UAE at Emirates NBD and, Manzoor Khan, partner – Leftfield Assurance who played Golf and discussed collaborative measures to promote Golf as a business networking and key tourism tool. Dhruv Verma, Founder and CEO, Thriwe, also participated in the event. Few other top golfing executives who participated in the event include Sachin Mahajan, Managing Director, Head of Middle East, N. Africa & South Asia– Canaccord Genuity Inc, and Sudhir Syal – CEO at Book My Show.

Commenting on the initiative, Dhruv Verma, Founder and CEO, Thriwe, said, “Thriwe has always supported Golf in the region and will continue to do so. We are thrilled to announce that we have entered in a strategic partnership with CEO Masters wherein we will be launching India Edition of CEO Masters in November 2022.”

Dhruv Verma also said, that he is keen on launching a TRI-Nation edition of CEO masters with India, UAE, and Singapore as participating countries by the year 2023. He also said that the winning team of CEO Masters 2022 will get a wild card entry to play at India Edition and the winning team of India edition in return will play at CEO master 2023.

The CEO Masters 2022 was held in an 18-hole team shambles format, designed to provide an interactive golf and networking experience. The tournament concluded with a formal dinner presentation with social distancing.