Salesforce [NYSE: CRM], the global leader in CRM, today announced that for the fourth consecutive year, Salesforce has been named a Leader by Gartner Inc. in its 2019 Magic Quadrant for Digital Commerce.
“Brands need an AI-first commerce platform to deliver the premium digital commerce experience that the market demands,” said Mike Micucci, CEO, Salesforce Commerce Cloud. “With Salesforce Commerce Cloud, our customers are armed with the intelligence, tools and ecosystem they need to successfully drive revenue and scale globally.”
Gartner defines a digital commerce platform as “the core technology enabling customers to purchase goods and services through an interactive and self-service experience. The platform provides necessary information for customers to make their buy decisions and uses rules and data to present fully priced orders for payment. The platform must have the out-of-the-box capability or the APIs to support a self-service, interactive commerce experience that includes: storefront, product catalog navigation, product pages, shopping cart, check-out, customer account. The commerce product must support, out of the box, the ability to search for a product, add products to a cart, and fully price an order inclusive of product, customer- and order-level discounts or promotions. The commerce product must support interoperability with customer, product, content, and order functionality and data via APIs.”