MultiTV Announces Partnership with P&G, Asian Paints, Gillette and Others to Provide Full-stack Video-tech Platform



  • Corporates reach an audience of more than 408 million during the lockdown in India.
  • With its full-stack video-tech platform, MultiTV hosted more than 5000 branded events.
  • Companies, such as P&G, TVS Motors, Bharat Petroleum and Gillette, among several others, use its platform called BeLIVE

MultiTV, which pioneers video-tech platforms that bring innovative and high-quality impactful solutions to the world, today announced its partnership with leading corporate giants, such as Asian Paints, P&G, Bharat Petroleum, Gillette and others to provide its unique full-stack video tech platform, BeLIVE.

BeLIVE is the largest video Engagement and communication platform in India that has live-streamed 5000+ branded events. Recently, the platform was used to execute Annual General Meetings (AGMs) for corporates such as Bharat Petroleum, P&G, and many more in India, with a combined viewership of 7+ million shareholders. It also conducted the largest COVID-19 fundraiser with 400+ million viewers over three days. Looking at the growing demand and success of BeLIVE, recently the company onboarded Padamjit Sandhu as Vice President for its Sports and E-gaming Division.

As per a report by KPMG titled, ‘Unravelling the digital video consumer’, ‘In India, the internet video traffic is expected to reach 13.5 Exabytes (EB) by 2022, up from 1.5 EB per month in 2017. The report also highlighted that the video will be contributing 77 percent of all internet traffic by 2022.’

Talking about the AGM initiative, Mr. Vikash Samota, Founder, MultiTV, said, “With the ever-increasing demand of video technology in the country, we are thrilled to announce these partnerships. Our prime focus is to offer a next-gen video tech ecosystem to our stakeholders to enhance their capabilities. We are delighted to share that we have witnessed an exponential growth in the past one year. Our customer base has increased by 4 times and revenues by 3 times. We are thankful to our customers for the trust they have put in us and we are committed to deliver as per their demands”.

The hosting platform enables companies to create seamless virtual and hybrid events, aiming to provide an immersive experience for audiences of Annual General Meetings (AGMs), product launches, channel engagement activities, dealer engagement and training needs, etc. The platform is capable of reaching up to five million unique users each day for its customers. The video streaming quality is as good as a TV broadcast with real-time reporting on 45+ different parameters. The tool allows the user to customise the event’s dashboard while also giving its clients the freedom to stream live or recorded feeds.

MultiTV that has been enabling various sports and gaming events post pandemic, will focus on its next phase of growth by further innovating its video-tech platform – to deliver unmatchable viewer’s experience. Apart from BeLIVE, MultiTV also offers an impressive array of solutions like Creator, Streamline and Pulse to support customers in the digital era.