According to TechSci Research report, the India Online Learning Market is expected to grow at an impressive rate during the forecast period. Availability of internet, access to smart phones is expected to fuel the market growth through FY2027. Also, there is imbalance between availability of infrastructure for schools, colleges and institutions and the rising population which is further creating the market for the online learning platform. Alternative platform for learning and upscaling skills for job opportunities and facility to get certifications is further expected to boost the online learning market.
However, Distraction during online learning is a common disadvantage therefore parents usually refrain children from spending too much time online. Also, workshops and social networking cannot be done via online learning platform. Doubt solving facility is absent sometimes, which makes difficult for a learner to clear their doubts. Free online content is also a threat to the online learning market.
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The India Online Learning market is segmented based on type, deployment mode, vendor, learning mode, learning type, technology, end user, company, region, top 10 states. By vendor, market can be bifurcated to content provider and service provider. Content provider will dominate the market owing to the high-quality content and customized learning experience by providing content according to needs of high-end users. Based on learning type, the market can be categorized into synchronous and asynchronous. Synchronous segmentation consists of Chat, Voice, Video and Live Streaming. Video and live streaming is going to play a major role in the online learning market as it provides real time learning experience with lesser costs. Asynchronous segmentation consists of Digital Curriculum Material, e-mail, Discussion Boards, Social Networking. Government has also launched several initiatives for digitization of education like e-pathshala which is making rural people aware of the online learning platforms, DIKSHA, SWAYAM, Digital India, Virtual Labs, e-Yantra, NPTEL and many more is helping users trust online learning platforms thereby increasing the growth of the online learning market.
Since the on-set of COVID-19 lockdown has been imposed all over the country and users are not able to go and attend the classes, so the alternative to learn is online education and this is leading to tremendous growth of the online learning platforms.
NIIT Limited, Aeon Learning Private Limited, Coursera Inc., Duolingo Inc., Individual Learning Private Limited, Simplilearn Solutions Private Limited, Sorting Hat Technologies Private Limited, Think & Learn Private Limited, Udemy India L.L.P., upGrad Education Private Limited, Medvarsity Online Limited and others. and others are some of the leading players operating in India Online Learning market. Companies operating in the market are using strategies such as joint ventures, product launches, mergers, and research collaborations to boost their share and increase their geographic reach.
“India Online Learning market is expected to witness impressive growth during the forecast period as accessibility to internet has grown exponentially and the rising awareness among end users will boost the online learning market. Additionally, government launching of new initiatives towards digitization for instance e-Basta, Digital India, Swayam, Nptel and Mooc’s are creating a positive impact on online learning market. Plethora of online courses with certifications and skill-based courses are further expected to drive the growth of the India Online Learning Market” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based India management consulting firm.