Gutenberg, an award-winning global integrated digital marketing communications firm, was honoured with three awards at the prestigious dotCOMM Awards 2019.
Gutenberg won the following accolades for its work with its clients, Mphasis and Streax Professional:
- Platinum Award for the StayAhead campaign for Mphasis in the digital marketing and communication category
- Platinum Award for the ArganSecretsReinforcer campaign for Streax Professional in the digital marketing and communication category
- Gold Award for Streax Professional’s MarigoldAffair campaign in the video category
Mphasis selected Gutenberg to help position itself as an agile, futuristic applied tech and technology company that elevates businesses through next-generation cognitive and cloud solutions.
Gutenberg conceptualized the StayAhead integrated marketing campaign to underline the “Next Applied” brand promise of Mphasis. The brand re-positioning aligned it as a more agile technology brand that is evolving through innovation and helping businesses stay ahead in a digital world. Traffic on the brand’s website recorded an increase of 74 percent as a result of the integrated campaign, which also included a robust social media amplification strategy.
Streax Professional chose Gutenberg to build awareness for its hair color brands.
Gutenberg conceptualized and operationalized an influencer marketing campaign to increase visibility and customer engagement for Streax Professional’s Argan Secret Color Protect range. It partnered with Instagram bloggers and leveraged social media channels to drive awareness across digital platforms to maximize audience engagement. As a result of the campaign, Streax Professional garnered 25 million impressions across platforms and acquired a reach of 17 million people. It received 70 thousand link clicks on the Amazon product page and witnessed an engagement rate of 5.35 percent on Instagram.
Gutenberg also obtained visibility through digital platforms for Streax Professional’s Hair and Beyond multicity events and the MarigoldAffair campaign to promote its Marigold collection. Social media amplification of the live event surged across platforms with the use of videos, pictures, live sessions, interviews, and testimonials from celebrities and hair experts. It trended nation-wide forsix hours across platforms, garnering 15,81,130 impressions and an increase in engagement by 72 percent.
Veda Iyer, CMO and Head Sales APAC of Mphasis, said, “Mphasis is proud and excited to receive a platinum prize at the dotCOMM awards. It recognizes the profound impact of our StayAhead campaign on our enterprise clients. We appreciate our communication partner Gutenberg for all their efforts in making this campaign a success.”
Rochelle Chhabra, Professional Division Head, Streax Professional, said, “Streax Professional is honoured to be recognized for our endeavour in establishing a strong digital presence to connect with our customers and demonstrate to them the value of the Streax Professional brands. We appreciate Gutenberg’s efforts in articulating campaigns that drive engaging conversations with our customers and realize business value for our new products.”
Harjiv Singh, Founder and CEO of Gutenberg, said, “We are honored to receive these prestigious awards, which acknowledge our creativity in strategizing campaigns that resonate with digital consumers. We worked closely with Mphasis and Streax Professional, and they provided us with their valuable insights and vision for the brands. It helped us achieve an outstanding response through our campaigns.”
dotCOMM Awards is an international competition honouring excellence in web creativity and digital communication. The competition recognizes professionals using interactive digital tools like social media, videos, content, blogs, etc., in marketing and advertising campaigns. They lead to innovative branding and higher customer engagement, which generate sales.
The awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest and most respected evaluators of creative work in the marketing and communication industry.